The beauty market is expected to grow annually by 3.80% from 2023 to 2027. The market's largest is the Personal Care segment, usually divided into five main business segments : skincare, haircare, make-up, fragrances and toiletries with a market volume of US$253.30k in 2023.
This market is full of opportunity but the competitive is high and if new beauty startups want to succeed they will need all the advice they can get for launch. But how do they cut through the clutter and attract customers? One growing trend
is Clean Beauty, as shoppers continue to have interest in both non-toxic and cruelty-free products suggesting that consumers will look for new brands that produce more products that align with their individual values.
Therefore, in line with these consumer behaviours, clean beauty products are expected to be a main driver across the merchandising assortment by leading beauty retailers and brands.
According to Statista Analyst , "One of the biggest challenges facing clean beauty brands has been the higher prices associated with its products as mass produced products tend to be significantly cheaper.
However, we are now seeing improved performance across the entire spectrum of clean beauty product lines suggesting that this may no longer be a significant obstacle." For example, premium skincare brand, Aesop, showed an average growth rate of 40 percent between 2020 and 2021 despite the economic downturn due to Covid…
