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Ulta Beauty is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store is also equipped with a salon, Benefit brow bar, and Dermalogica skin bar. Ulta Beauty was founded in 1990 by Richard E. George, the former President of Osco Drug, Inc., with the company’s first store opening in Schaumburg, Illinois. It has since grown to become one of the largest beauty retailers in the United States, offering a unique combination of over 25,000 products across a wide range of categories and price points, including its own private label. Ulta Beauty also operates an e-commerce website, which provides a full-service salon in every store.
Building lasting partnerships, Kecia Steelmans and Tara Simont shared their inspiring journeys from sales floors to leadership roles.
AG1 is entering the beauty aisle for the first time through a nationwide partnership with Ulta Beauty, bringing its greens powder and new sleep drink AGZ to more than 1,500 stores, ulta.com…
Therabody is massively scaling its retail footprint in the United States, expanding its partnership with Ulta Beauty from a few hundred locations to more than 1,000…
VOESH has officially landed at Ulta Beauty, bringing its science backed K beauty body care line, powered by next generation actives and made in Korea, to…
K Beauty World, the curated retail concept created by Landing International in partnership with Ulta Beauty, is expanding its presence on the Ulta Beauty Marketplace with…
Ulta Beauty closed fiscal 2025 with strong top line momentum and slightly tighter margins, then set 2026 guidance that points to steady, if slower, growth from…
Mediheal is scaling up in the United States with a nationwide launch of its high performance PDRN Collection into more than 1,400 Ulta Beauty stores as…
Bloomeffects is entering Ulta Beauty as the retailer’s first skincare brand powered by tulips, bringing its Dutch field‑to‑formula story to 750 stores across the United States…
Luna Bronze is entering U.S. retail with a nationwide launch at Ulta Beauty, marking the Australian sunless tanning brand’s first major bricks and mortar partnership in…
This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from…