Founder, CEO and Editor-in-Chief
Jeanel Alvarado
A retail strategist and media founder with a practical view of where shopping is headed.
Jeanel leads RetailBoss across editorial direction, market intelligence, partnerships, and industry coverage, bringing experience in consulting, ecommerce, merchandising, buying, customer experience, marketing, and retail technology.
Experience
Built across media, consulting, and retail education.
Before building RetailBoss into an independent retail media platform, Jeanel worked on retail strategy and consulting projects for major retailers, independent brands, shopping centers, and real estate companies.
Editorial point of view
Practical retail intelligence for sharper decisions.
Jeanel’s editorial focus is practical retail intelligence: what changed, why it matters, and what operators can do next.
Credentials and coverage
Retail perspective with business depth.
Jeanel holds a Bachelor of Commerce in Marketing and a Certificate in Real Estate from the University of Alberta, and completed a Fashion Merchandising and Buying diploma at LaSalle College Vancouver.
Her expertise and commentary have appeared across business, fashion, retail, and consumer media including Forbes, TIME, Entrepreneur, Fortune, Shopify, Nasdaq, Glossy, Retail Insider, CBC, CTV, and more.
Speaking and press
Available for interviews, events, and industry conversations.
Jeanel regularly speaks, hosts, and provides media coverage for retail, beauty, fashion, packaging, technology, and ecommerce events.
Past event and industry partnerships include Beauty Connect, Luxe Pack, FashionGo Week, Smart Retail Tech, COSMECON, Fashion Career Con, White Label Expo Las Vegas, Private Label Expo NYC, Beauty Tech & Innovation Summit, and Makeup LA.