Bullrider, a cannabis brand with a storied history in the Canadian cannabis landscape, is welcoming Aubrey Drake Graham ("Drake"), a Grammy-award winning rapper, singer-songwriter and producer as the brand's new partner and strategic advisor.
Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider) Under this partnership, Drake joins OVO co-founder and producer, Noah "40" Shebib as an investor, partner and advisor. 40's
involvement with the brand was spurred by the brand's namesake strain, Afghani Bullrider, which he credits as a life-changing product that has helped manage symptoms related to his decades long journey with multiple sclerosis.
Drake now joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside industry veterans 40, Maxim Zavet and Lorne Greenberg. The brand's offerings have expanded to multiple high-grade strains, merchandise, retail and premium cannabis products.
Encouraged by 40's tenacity and knowledge of the recreational cannabis space, Drake will play a role in advising and helping with strategy as part of the brands mission to bring an unmatched cannabis experience to the North American market.
"I've always viewed 40 as the expert when it comes to cannabis so I'm very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience." said Drake…
