Adore Me, a direct-to-consumer women's intimate apparel brand based in New York City, is revolutionizing the retail industry with the launch of Adore Me Tech.
Known for being the first lingerie brand to bring extended sizing to the market, Adore Me has always considered themselves as much of a data-driven technology brand as they are a lingerie brand.
technology into every aspect of their business. Adore Me Tech is an organizational structure that represents the future of what a technology group within a retail company can look like.
Its core mission is to build upon the Adore Me Operating Platform, an ecosystem of 15 internal tools that fuel solutions for current and short-term business challenges.
Some examples of these proprietary tools include a scale-up procurement inventory management system, a product ordering tool & advanced shipping notifications, an algorithm-based try-at-home subscription box, an advanced product creation tool used by Adore Me Designers, and a self-serve platform that serves as a home base for influencer campaigns.
In addition to its online presence, Adore Me has begun expanding into brick-and-mortar stores, partnering with StoreAdvise on IoT, RFID labels, and smart fitting-room displays…
