Klarna today announced it has doubled its US customer base since June 2020, reaching a record 20 million customers.
The company’s growth is further highlighted by accelerated momentum of the Klarna app, which now maintains 4 million monthly active US users as daily downloads surpass the closest competitor by 20%, according to App Annie.
Positioned at the intersection of banking and retail, Klarna appeals to budget-conscious consumers who desire flexible payment solutions and user-friendly, interactive features.
The Klarna app is an all-in-one shopping platform that allows consumers to discover new brands and shop at any online store as well as in-store at leading retail brands, with features including shareable and shoppable Collections (formerly “Wish Lists”), exclusive deals, price drop notifications, a no-fee rewards program, and try-before-you-buy convenience—all with the option to pay over time with zero interest or fees.
“The rapid growth of Klarna customers in the US speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience," said David Sykes, Head of North America, Klarna.
"As people browse and buy across channels, the Klarna app allows them to discover new products and brands while having the ability to shop both in-store and online with interest-free payment options…
