Instacart, the leading online grocery platform in North America, today announced an expansion to the Instacart Ads Initiative, committing up to $1 million to amplify women-owned consumer packaged goods (CPG) brands within the Instacart Marketplace.
The Instacart Ads Initiative is designed to support historically underrepresented, emerging brands directly within the Instacart Marketplace by leveraging the company's advertising products. Instacart Ads currently offers self-service and managed ad services for more
than 5,000 CPG brands of all sizes, helping them connect with customers in the digital aisles while online grocery shopping. "In time to celebrate and honor Women's History Month, we're proud to launch the second wave of our Instacart Ads Initiative focused on driving growth for women-owned brands in the digital aisles.
Our launch partners - Sweet Loren's, Three Wishes Cereal, and Twrl Milk Tea - are led by accomplished women, who are growing their businesses with our ads products," said Ali Miller, Head of Ads Product at Instacart.
"With our Ads Initiative, we are supporting emerging brands by providing onboarding support, sharing campaign optimization best practices, and offering the opportunity to connect with and inspire new and existing customers on Instacart.
Our goal is to continue to identify and amplify more women entrepreneurs and brands with Instacart Ads to help them drive discovery and business growth." With this expansion, the Instacart Ads Initiative now offers emerging, women-owned CPG brands the opportunity to reach a broader audience in the digital aisles with prominent advertising placement among millions of items available from the more than 700 national,…
