Tennis superstar Naomi Osaka has partnered with Walmart to bring her suncare brand, KINLÒ, to a wider audience. Starting April 30, 2022, the line specifically designed for people with melanated skin will be available in 2,500 Walmart stores across the country and on walmart.com.
This exclusive partnership aims to increase awareness and accessibility of suncare products for diverse skin tones. KINLÒ, which means "gold" in Japanese and Haitian Creole, was created by Osaka to address the unique skincare needs of
Black, Brown, and Asian Pacific communities. The brand focuses on providing clean products that protect and nourish melanated skin while also raising awareness about health risks associated with sun exposure. To ensure the effectiveness and safety of her products, Osaka collaborated with top experts, including Dr.
Naana Boakye, founder of Bergen Dermatology in Englewood Cliffs, New Jersey. “Naomi is truly a pioneer in her work to build a future of skincare that is formulated for melanated skin, while shining a light on the unmet skincare needs affecting people of color,” said Angel Beasley, Merchandise Director, Beauty, Walmart U.S.
“Adding the KINLÒ product line to Walmart aligns squarely with our mission to better serve the needs of all of our customers.
Walmart is ultra-focused on reflecting our diverse customers and advancing racial equity.” The KINLÒ product line includes a range of sun protection items, such as tinted and SPF 40 moisturizers, sunscreen sticks with SPF 30, and sun spot brightening moisturizers…
