Hot Topic announces partnership with thredUP , one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, today announced "Hot Topic Replay," a 360-resale program that allows customers to shop secondhand products directly through its website and resell apparel for Hot Topic credit.
Not only can customers purchase gently-used Hot Topic items, but they can also shop iconic pop culture brands on hottopic.thredup.com. "Hot Topic Replay" is enabled by thredUP's
Resale-as-a-Service Ⓡ (RaaS), which empowers some of the world's leading brands and retailers to deliver quality, seamless resale experiences to their customers. "Incorporating resale into our business model is another step towards sustainability and an exciting opportunity for our customers.
The launch of Hot Topic Replay provides our customers the ability to give their pop culture merchandise a second life," said Steve Vranes , CEO of Hot Topic.
"Leveraging thredUP's RaaS was the right decision for us as they have more than a decade of experience powering resale at scale and were able to get us up and running in a short period of time." In addition to purchasing secondhand products at hottopic.thredup.com, customers in the U.S.
can earn shopping credit for gently-worn items by generating a prepaid shipping label from hottopic.thredup.com, filling any shippable box or bag with women's and kid's items from any brand in their closet, and shipping it to thredUP for free…
