Gone are the days of one size fits all subscription models. With 66%+ of consumers expecting brands to understand their unique needs and expectations, and 52% expecting all offers to be personalized.
Beauty brands are uniquely qualified to embrace hyper-personalized subscription programs because of the routine nature of their products, community-lead marketing strategies and track record of brand affinity. Meet Smartrr , the leading next generation subscription app empowering brands in the beauty category and
beyond to create tailored subscription programs with flexible management options that make subscribers feel more like the VIP members that they are. Smartrr’s journey to reimagine subscriptions, and ultimately customer lifetime value, for online brands, began during the height of COVID.
Almost immediately into their product research interviews with over 100 brands across multiple verticals, the team recognized the overwhelming frequency of founders mentioning their struggle with managing subscriptions and memberships.
These interviews, coupled with extensive market research, revealed that subscriptions are a major pain point for brands in every DTC industry. It was at this moment that Smartrr was born.
Since then, Smartrr has raised over $7 million in seed funding, has 30 employees and growing, launched publicly on the Shopify app store in May 2022, and serves hundreds of high-growth brands that are reporting impressive stats – such as 2X subscription revenue in 60 days – when utilizing Smartrr…
