Afro Unicorn, a conscious brand founded by visionary entrepreneur and CEO April Showers, has made significant strides in the retail industry since its inception in 2019. The brand's mission is to uplift and impact women and children of color by celebrating their uniqueness and promoting representation.
Starting as an e-commerce business, Afro Unicorn has now expanded into major retailers, offering a wide range of products that cater to the diverse needs of its target audience. In 2022, Afro Unicorn made a
groundbreaking move by launching its party supplies and apparel in 3,800 Walmart stores across the United States and Puerto Rico. This marked the brand's first foray into retail, with its products being placed alongside iconic children's brands in the party aisle.
The collaboration with Walmart allowed millions of young girls to see themselves and their beauty represented through the Afro Unicorn's distinctive designs. The brand's success continued in February 2023, when it announced new products and retail partnerships, including a launch at Walmart Canada.
Afro Unicorn now offers products in more than 25 categories, ranging from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, and collectibles. With over 45 licensee partners worldwide, the brand serves as a blueprint for aspiring entrepreneurs looking to enter the licensing space.
View this post on Instagram A post shared by Afro Unicorn® (@afrounicorn_official) Ms. Showers hopes her success is the "blueprint" to empower and inspire women of color to enter the licensing space with 40 + licensee partners worldwide. Shattering the glass ceiling, Ms. Showers is the first Black woman to own a fully…
