MANSCAPED announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under.
The partnership seamlessly aligns with Woolworths ’ dynamic retail platform which boasts a rapidly growing personal care department committed to delivering premium men’s hygiene and wellness products.
be beach-ready for the quickly approaching summer season. Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over six million men worldwide.
The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide.
Retail placement includes Target®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S., as well as Hairhouse and Woolworths locations in Australia.
“As we continue to rapidly grow our omnichannel business, this partnership with Woolworths brings the best of our products to a widespread market of contemporary men and MANSCAPED early adopters since launching in Australia in 2020,” said Paul Tran, Founder and CEO of MANSCAPED…
