Starco Brands , an inventor of consumer products with behavior-changing technologies, has entered into a definitive agreement to acquire California-inspired Skylar . "I've always been attracted to the beauty of fragrance.
When I found that my newborn daughter was allergic to traditional fragrance, I set out to create a line that was as safe as much as it was aspirational. I'm incredibly proud of the clean fragrance brand we've built, as we set out to completely disrupt the $50B perfume market. I look forward
to leveraging the Starco Brands infrastructure to continue that disruption and take the brand to new heights," said Skylar Founder Cat Chen . Skylar is best known for being a trailblazer in the clean beauty space by making fragrances that are hypoallergenic and safe for sensitive skin.
The fragrance collection of Eau de Parfums have quickly attracted a loyal following, the company challenges the notoriously lenient disclosure requirements of the industry, by employing a strict ingredient policy with 100% transparency.
Free of toxic chemicals and made with sustainable ingredients, Skylar is 100% vegan, cruelty-free, and hypoallergenic. "We are so happy to welcome Skylar to the Starco Brands family.
Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago…
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