Switchback is a health-focused brand born out of the desire to provide an easy, real, and delicious smoothie option that could be enjoyed anytime, anywhere. The founder, Ole Hovde, started the company to empower people to transform their health and nutrition while on the go.
He set up a freeze dryer in his garage and began creating Switchback's signature product - a produce powder made from real fruits and vegetables. Launched on May 22, 2023, Switchback produce powders is an easy, real, and delicious smoothie
mix that can be taken with you anytime, anywhere. The brand is committed to supporting its customers in taking small steps towards achieving their health and wellness goals. All products have been embraced by people of all ages, fueling various activities, from mountain climbing to desert trekking.
The brand offers a range of smoothie mixes, each packed with 3-5 cups of all-natural freeze-dried fruits and vegetables with no added sugar.The Switchback produce powder comes in three tantalizing flavors: Tropic Roar, Banana Berry Bite , and Jungle Mango .
Each flavor is a unique blend of real fruits and vegetables, offering a nutritious and convenient way to maintain a healthy diet. The preparation is as simple as adding water, shaking, and drinking. It's perfect for those with an active, on-the-go lifestyle.
"I wanted to create an easier way for people to get the nutrients they need," said Ole Hovde , Founder of Switchback…
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