and sustained period. This practice is not only misleading but also illegal. Despite this, some retailers have employed such tactics, blurring the lines between legitimate promotions and deceptive marketing.

One prevalent strategy retailers use is "anchor pricing," where an inflated original price is displayed only to be crossed out and replaced with a "sale" price. This creates the illusion of a significant discount when, in reality, the sale price may be the standard selling point.

Researchers from Consumers' Checkbook have highlighted this issue, noting that in many cases, items are marked as on sale when they are sold at the so-called discounted price more than half the time. Consumers should be vigilant and do their homework to avoid falling prey to these fake sales.

Here are some tips to help you navigate the retail landscape and ensure you're getting a real deal: 1. Research Price Histories: Investigate the item's price history before purchasing…