Dynamic Yield by Mastercard has introduced an AI-powered Shopping Muse, an advanced generative AI tool that revolutionizes how consumers search for and discover products in a
Dynamic Yield by Mastercard has introduced an AI-powered Shopping Muse, an advanced generative AI tool that revolutionizes how consumers search for and discover products in a retailer’s digital catalog.
Launched by Dynamic Yield, a personalization platform acquired by Mastercard in April 2022, the generative AI tool can understand and respond to colloquial language, making product discovery as natural as having a conversation with a friend. Imagine typing "What should I wear for a summer wedding?" or expressing
your desire for pieces to complete a "minimalist capsule wardrobe," and receiving personalized suggestions that resonate with your style and needs.
The AI tool stands out by its ability to interpret modern trends and phrases such as "cottagecore" or "beach formal," catering to the unique and sometimes abstract ways people think about their shopping needs.
It goes beyond mere keyword matching, considering the context of the user's shopping experience, direct questions, and the content of the conversation.
“Solutions like Shopping Muse are the next natural step in the retail revolution and are core to putting the consumer back at the center of the journey,” said Raj Seshadri, President of Data & Services at Mastercard…
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