fears of extended disruptions along this crucial trade route. The crisis has surpassed the early pandemic in its impact on shipping, with Houthi rebel attacks causing significant disruptions.

Fashion e-commerce giants Asos and Boohoo have increased their reliance on nearshoring, sourcing more products from closer countries to avoid the longer lead times and higher costs associated with shipping from Asia.

Nearshoring, a sourcing strategy that involves outsourcing work to nearby or adjacent locations, allows for greater geographic and cultural proximity between business partners. This move is aimed at mitigating the risks associated with the ongoing maritime threats that have led to increased lead times and shipping costs.

Mexico, for example, expects nearshoring to contribute significantly to its economic growth. The nearshoring efforts by both companies are part of a broader trend where businesses are reevaluating their strategies post-pandemic. U.S…