Distinguishing between brands under the same umbrella can be challenging. Two such brands that are often compared are Chloé and its sister brand, See By Chloé. Here, we will explore the differences and similarities between these two, covering areas such as target audience, price points, design aesthetics, and upcoming changes.
Let's break down these differences between Chloé and See by Chloé in the blog post. What is Chloé? Chloé is a prestigious French fashion house founded in 1952 by Gaby Aghion. It is heralded
for its timeless elegance and romantic style, a characteristic that has remained central to its identity through the decades. Currently, under the creative direction of Gabriela Hearst, Chloé designs cater primarily to mature, sophisticated women and professionals.
Owned by the Richemont Group, Chloé is synonymous with luxury, quality, and refinement, offering high-end products such as bags priced between $520 and $7,200, crafted from the finest French leathers. What is See By Chloé? See By Chloé is the younger, more playful sister brand of the high-end fashion house Chloé.
Launched in 2001 by Phoebe Philo, See By Chloé aims to bring the brand's aesthetic to a wider, more youthful audience. The brand caters to younger women, including teens and those in their early twenties, focusing on trendy, everyday wear featuring bold colors and embellishments.
As a diffusion line, it offers an accessible entry into high-end fashion, with bags priced between $195 and $530. However, it is set to be phased out over the next three years as part of a strategic move to exclusively elevate Chloé’s position in the luxury market. 1…
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