Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision.
Founder Aimee Smale's story is a profound example of what can be achieved with innovation, dedication, and quality—a narrative that firmly establishes Odd Muse's place in modern fashion. Here’s a brief look into the origins, growth, and future of Odd Muse. The Beginning Odd Muse was born out of Aimee
Smale’s bedroom during the first COVID-19 lockdown. At the time, Aimee, just 22, was grappling with job dissatisfaction while working as an administrative assistant at ASOS, earning £21,000 annually. Wanting more from her career, she decided to invest her house savings into starting her own fashion brand.
Despite the daunting circumstances, Aimee's vision and determination paid off. Rapid Growth and Recognition Since its inception, Odd Muse has witnessed tremendous financial success and acclaim.
The brand achieved a remarkable turnover of £5.2 million last year, with another estimated turnover of £5 million expected by the end of 2023. This rapid growth can be attributed to Odd Muse's commitment to offering timeless, high-quality apparel that bridges the gap between fast fashion and luxury.
Ownership and Funding Odd Muse operates as a private limited company with Aimee Smale as its sole active director. The brand’s remarkable growth appears to be primarily self-financed, as there are no significant public records of major funding rounds or external investments. FAQ Section Who is the founder of Odd Muse?…
