Building on his track record of scaling brands into premium retailers, Atlanta-based entrepreneur Archie Clay III has strategically positioned Brain Love in Bloomingdale’s within six months of launch.
He pairs avant-garde collections with youth mental health initiatives through partnerships like Silence The Shame (donating 5% of profits). Clay’s connection to mental health advocacy stems from his father’s lifelong struggles and his journey of resilience, fueling his mission to “soften the conversation” around
mental health in the Black community. The impact is evident in Brain Love’s sold-out Bloomingdale’s trunk shows and $50K+ donated to mental health initiatives since 2023. His formula is built on Clay’s 8-year track record: Refining strategies from previous retail triumphs while embedding social impact into every design.
Leveraging proven retail expertise from his prior luxury hat brand, WEAR BRIMS —which achieved national success in Nordstrom and Neiman Marcus—has made Brain Love 2025’s fastest-rising conscious luxury label, showcasing how purpose-driven design can secure shelf space in retailers.
We reached out to Archie Clay III, CEO and Founder of Brain Love , for an exclusive interview to discuss the highs and lows of his retail journey, from securing partnerships with luxury department stores to integrating mental health values into every aspect of Brain Love’s strategy. 1.
Your journey in the retail industry has taken you through some major milestones. What does working with luxury retailers like Bloomingdale’s mean for your new venture - Brain Love? "I've been working with Bloomingdale’s since our launch in September 2023, starting with consistent pop-ups, then moving into…
