Bundle x Joy , the Latina-founded pet lifestyle brand renowned for its gut-friendly dog food and vibrant, Gen Z-targeted packaging, has made history as the first Latina-founded pet brand to secure shelf space at Walmart, expanding into 500+ stores and online at Walmart.
This milestone, announced on April 2, marks a pivotal moment for diversity in the $58 billion U.S. pet care industry and amplifies the brand’s mission to make premium, allergy-conscious nutrition accessible to all pet owners. Gut Health
Innovation: 70% of Dog Immunity Starts in the Gut Bundle x Joy’s launch into Walmart underscores its commitment to addressing a critical insight: 70% of a dog’s immunity and longevity stems from gut health1.
The brand’s products, already stocked at Sprouts and Whole Foods, include: Allergy-friendly dog food (chicken- and beef-free recipes) Human-grade stews and supplements Treats infused with probiotics, prebiotics, colostrum, and collagen These ingredients mirror trends in human wellness, appealing to Millennial and Gen Z pet owners who prioritize holistic health for their pets.
Breaking Barriers in Retail and Design Founded by Latina entrepreneur Jess Berger, Bundle x Joy challenges traditional pet aisle aesthetics with bold, gradient packaging inspired by beauty brands.
The design shift targets younger shoppers tired of “ blue, brown, basic, and boring ” pet food branding, resonating with Gen Z’s preference for Instagram-worthy products1. “We’re passionate about reaching pet owners who’ve been overlooked, including diverse communities,” said Berger…
