Versed , the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty , the nation’s largest beauty retailer.
This move marks a significant milestone for Versed , bringing its best-selling, affordable products to over 300 Ulta Beauty stores nationwide and online, all priced at $20.99 and under. A New Chapter for Clean Beauty Since its debut in May 2019, Versed has been a trailblazer in the clean beauty at drugstore movement. The
brand’s expansion into specialty retail with Ulta Beauty is a clear demonstration of its growing influence and commitment to accessible, high-performing products for everyone.
Katherine Power, Founder of Versed , shared her excitement about the launch: “Launching makeup has been a longtime vision of mine for the Versed brand—grounded in our years of leadership in clean, effective skincare.
The incredible response from our community confirmed what I've always known: People with sensitive skin are underserved when it comes to high-performing, affordable makeup. Expanding into Ulta Beauty is a major milestone in meeting our customer where she's already shopping for beauty,” stated Power.
Ulta Beauty Welcomes Versed Ulta Beauty ’s commitment to clean, conscious, and cruelty-free solutions aligns perfectly with Versed’s mission. The partnership is set to introduce even more beauty lovers to Versed’s viral makeup and bestselling skincare…
