Value-driven shoppers are boosting off-price retailers like Nordstrom Rack, TJX, Ross Dress for Less, and Burlington. These chains are rapidly opening new locations, capitalizing on consumer demand for brand-name bargains.
Nordstrom is significantly expanding its off-price presence by announcing five new Nordstrom Rack locations set to open in 2026. The new stores will be located in: Mansfield, Massachusetts (Fall 2026) Williamsburg, Virginia (Fall 2026) Deptford, New Jersey (Fall 2026) Canton, Ohio (Fall
2026) Elmwood, Louisiana (Spring 2026) The Rise of Off-Price Retail This rapid expansion stands in contrast to many traditional department stores, which are closing locations or shifting focus from full-line to more value-oriented models.
Macy’s, for example, has added off-price Backstage outlets in both standalone and in-store formats. TJX : Opened 36 stores in the most recent quarter and aims to add around 130 net new locations in 2025 . Ross Dress for Less : Plans to open 90 stores this year, adding to its more than 2,200 locations nationwide .
Burlington : Targeting 100 net new stores in 2025 . Traffic and Financial Growth Recent industry data shows year-over-year growth in store visits for nearly every leading off-price retailer, with the sector as a whole increasing its share of total apparel visits and profits .
Off-price retailers increased their share of sales by 2.1% year-over-year to nearly 67% on a rolling four-quarter basis in early 2025, while their collective profits accounted for roughly 81% of the study group’s profit pool…
