Stanley 1913 , the lifestyle brand synonymous with high-performance hydration and viral social moments, has teamed up with K-pop superstar JENNIE —a founding member of BLACKPINK —to launch the limited-edition Stanley 1913 x JENNIE Luxe Hydration Collection .
Debuting September 18 , this drop represents a significant intersection of fashion, music, and high-end utility against the backdrop of a global drinkware market that is forecast to approach $12 billion in 2025 . Collaboration That Blends Performance and
Celebrity Style JENNIE , already celebrated as a multi-hyphenate artist and trendsetter, brings her creative vision and global appeal to the capsule, infusing every detail with her personality.
The two hero products, the Quencher® Luxe Tumbler ( 30 oz, $75 ) and the All Day Slim Luxe Bottle (12 oz, $45) , both debut in a unique Midnight Ruby colorway and showcase signature JENNIE touches such as the NINIBARA (a capybara mascot created by JENNIE herself), a bear charm, and a personalized nameplate.
Functionality remains paramount: Double -wall vacuum insulation ensures up to 10 hours of temperature maintenance, while details like a soft silicone base and etched logos add a layer of sophistication.
Signature silver floral accents, heart-shaped graphics, and sleek translucent handles create an accessory that’s both practical and aspirational, designed for those who want to hydrate in style…
