The functional beverage space is getting a major shakeup thanks to Huzzy Smart Sips , the innovative non-alcoholic cocktail brand founded by Black woman entrepreneur Mahisha Dellinger , well known for creating the CURLS haircare empire.
In the words of Dellinger herself, “Huzzy Smart Sips embodies a lifestyle choice that prioritizes health, wellness, joy, and social responsibility,” said Dellinger, CEO and founder of Huzzy Smart Sips . “It’s our mission to provide a celebratory experience that aligns with sober
living, offering a guilt-free alternative to alcohol while making a meaningful impact on the community, all within an accessible price range." The Vision: From “CURLS” to Smart Sips Mahisha Dellinger’s journey toward Huzzy Smart Sips is one of transformation.
After feeling the toll that entrepreneurship and stress had taken on her mental and physical health, she realized many women were seeking satisfying alternatives to alcohol. “The demands of being an entrepreneur took an incredible toll on my mental and physical health.
As the pressure mounted, my drinking intensified,” Dellinger said . Deciding to find a better solution, she began to innovate new beverage blends “good for my liver, good for my gut, good for my waistline”.
Taking inspiration from her own life, Dellinger wanted to redefine the term “hussy”—once used negatively to refer to “a woman of low moral value”—and instead celebrate it as “a strong, courageous woman who’s taking charge of her life.” This rebrand is reflected in both product and purpose…
