COS , the London-based minimalist fashion house under the H&M Group , officially entered the Indian market in August 2025 , introducing its signature modern tailoring, timeless classics, and refined style to a new generation of fashion-forward consumers.
The brand’s much-anticipated arrival marks a flagship moment for contemporary global design, blending the vibrant energy and personal expression of the Indian market. Eventful Entrance: Mumbai Showcase and Delhi Opening The arrival of COS was announced with an
immersive showcase in Mumbai , debuting the Spring/Summer 2025 collection and previewing Autumn/Winter 2025 to an audience of India’s key style editors, influencers, and culture leaders.
Weeks later, COS announced its first boutique opening at Nexus Select Citywalk, New Delhi , set for Autumn/Winter and offering Indian shoppers their first full in-store access to COS’s globally renowned aesthetic.
During the Mumbai launch, Karin Gustafsson, Design Director at COS , explained that the brand draws inspiration from diverse sources such as art, architecture, music, nature, and culture to shape its distinctive design language.
She emphasized that COS is grounded in timeless beauty and craftsmanship, focusing on subtle detailing and modern silhouettes that seamlessly move from day to night. The goal, she noted, is for the wearer’s individuality to shine through the clothing, rather than the clothing overpowering the person…
