LuxExperience has signed a deal to sell the assets powering THE OUTNET platform to The O Group LLC for a cash consideration of $30 million , subject to a customary inventory adjustment at closing.
The move carves out its off‑price outlet business while accelerating LuxExperience’s transformation into a more focused luxury e‑commerce group. What LuxExperience is selling Under the agreement announced by LuxExperience , the company will transfer the full set of assets that run THE OUTNET : the brand IP, customer
relationships, inventory, the US distribution center , and dedicated teams in both the US and UK . THE OUTNET , launched in 2009 as an off‑price sister to NET‑A‑PORTER, has become a key destination for past‑season luxury with net sales of around €260 million in FY25 .
The buyer, The O Group LLC , is backed by investors including Joseph Edery and Timeless Group of Companies chief executive Ritesh Punjabi , described as experienced operators in luxury fashion and digital retail. Closing is expected in the f irst quarter of 2026 , subject to regulatory approvals and standard conditions.
Why LuxExperience is divesting THE OUTNET The sale is part of LuxExperience’s broader transformation plan announced in 2025 .
Following its acquisition of YOOX NET‑A‑PORTER , the group is simplifying its structure, disentangling off‑price from full‑price luxury, and concentrating outlet activities on YOOX rather than spreading resources across multiple concepts…
