Rebag’s 2025 Clair Report Names Hermès, Goyard , and Van Cleef & Arpels Top Luxury Resale Winners. Data‑Driven View of 2025 Luxury Resale Rebag has released its sixth annual Clair Report , a data-rich index that tracks how luxury handbags, watches, and fine jewelry hold value on the resale market over the past 12 months.
The 2025 edition analyzes millions of data points from both the primary and secondary markets to spotlight which brands are delivering the strongest investment-style returns for shoppers. Global
tariff changes in 2025 pushed primary retail prices higher across handbags, watches, and fine jewelry, which helped make resale an even more attractive channel for value-conscious luxury buyers.
Charles Gorra , CEO and Founder of Rebag , said , “Higher primary prices pushed more consumers to the secondary market, reaffirming its stability.” Hermès Leads Handbags With Triple‑Digit Retention In handbags, Hermès reclaimed the top spot with an average resale value retention of 138% in 2025, a jump of 38% year over year and a new benchmark for long-term desirability on the secondary market.
Over the past 10 years, Birkin resale prices have surged 92% , more than double Hermès’ own retail price increase of 43% over the same period.
Within the brand , the Kelly Mini II reached an exceptional 282% of its original retail price, the Sellier Birkin hit 183% , and the Constance achieved 137% , while other core Hermès styles exceeded 110% retention…
