Macy’s, Inc. reported third-quarter 2025 net sales of $4.7 billion , slightly down 0.6% from the prior year but ahead of its guidance range. GAAP diluted EPS of $0.04 and adjusted diluted EPS of $0.09 both came in above guidance, supported by better-than-expected sales, gross margin, and SG&A discipline.
Third-quarter comparable sales for Macy’s, Inc. rose 2.5% on an owned basis and 3.2% on an owned-plus-licensed-plus-marketplace basis, marking the strongest comp growth in 13 quarters and signaling clear traction
in its Bold New Chapter strategy. The company’s go-forward business delivered 2.7% owned and 3.4% O+L+M comparable sales growth, highlighting the impact of store rationalization and investment in higher-performing locations. Bold New Chapter and Reimagine 125 drive the turnaround Macy’s, Inc.
said its go-forward business showed its second consecutive quarter of comparable sales growth, with Reimagine 125 locations again outperforming the broader Macy’s fleet .
Reimagined stores delivered 2.3% comparable sales growth on an owned basis and 2.7% on an owned-plus-licensed basis, underscoring the value of smaller, more productive formats with enhanced omni capabilities.
Across the total Macy’s nameplate, net sales, including store closures, declined 2.3%, reflecting the impact of the closure program, but comparable sales still increased 1.4% on an owned basis and 2% on an O+L+M basis…
