Ulta Beauty is making its biggest international move yet, bringing its signature “all things beauty, all in one place” experience to the Middle East with a debut store in Kuwait .
November 7, 2025 , will mark a key milestone in the retailer’s global strategy as it opens at The Avenues , one of the region’s largest shopping destinations. Ulta Beauty enters Kuwait The first Ulta Beauty Middle East location is set to open at The Avenues in Kuwait on November 7, 2025. The launch follows Ulta Beauty’s earlier
partnership announcement with franchise powerhouse Alshaya Group , signaling a long-term commitment to the region.
Kecia Steelman , President and CEO of Ulta Beauty , said , “The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the U.S., while incorporating unique elements that are important to the local consumer.
We’re honored to share our expertise for beauty with this vibrant and passionate new community through the hard work of the teams bringing it to life.” A 15,000 square feet beauty hub spanning, the new store is designed as a full-service beauty destination rather than a traditional single-brand boutique.
It will bring Ulta Beauty’s hallmark “All Things Beauty, All in One Place®” model to Kuwait , offering a wide mix of categories and price points under one roof. Guests will find makeup, skin, brow, and nail services alongside retail, creating a service-plus-shopping format that has defined Ulta Beauty’s success in the U.S…
