The global beauty industry is on track to remain one of consumer goods’ strongest growth engines, with core categories expected to reach a market size of $590 billion by 2030.
Even as the macro environment stays volatile, beauty is still viewed as a “darling” category, fueled by expanding definitions of beauty, new subcategories, and shifting consumer behaviors.
the next five years, slightly below the 7% pace from 2022 to 2024 , when inflation and strong volume both pushed up sales. Within that, skin care is expected to account for about 40% of sector value, confirming its role as the category’s long-term growth anchor.
Beyond the core four, the wider “extended beauty” universe—including aesthetics, men’s grooming, sun care, bath and shower products, supplements, and spa services—represents an additional $820 billion in value and is growing even faster in some pockets.
Men’s participation in beauty and self-care is accelerating, while sun care is expected to expand at nearly 8% annually, driven by innovation. Where brands are betting Beauty executives are becoming more selective about where they place their biggest geographic bets.
In the latest survey, 51% of leaders plan to prioritise expansion in North America , while about 70% expect very high growth in India and the Middle East…
