Comfrt is facing a new class action lawsuit that accuses the apparel brand of using “fake” discounts and constant sale messaging to trick shoppers into believing they are getting limited-time deals, when the same prices are allegedly available year-round.
Filed in California federal court , the complaint claims Comfrt’s strikethrough pricing and rotating sale banners amount to a deceptive, ongoing pricing scheme. What the Comfrt lawsuit claims Plaintiff Trisha Saini alleges that Comfrt LLC advertises apparel with
inflated “regular prices” — often listed at $20 or higher — next to supposed sale prices in the $29 to $49 range. This side-by-side presentation, she says, is designed to make customers feel they are receiving steep, time-sensitive savings.
According to the lawsuit, these list prices were never genuine and do not reflect the true, prevailing market price at which Comfrt actually sells its products.
Instead, Saini alleges that the lower “sale” price is effectively the everyday price, while the higher crossed-out price exists mainly to manufacture the appearance of a deep discount. Rotating “sales” and manufactured urgency A key focus of the complaint is Comfrt’s use of rotating promotional banners across its website.
Saini says the brand cycles through messages such as “ Winter Sale ,” “ Spring Sale, ” and “ New Year's Sale ,” all of which imply a special, limited-time event…
