Adidas Canada has signed a multi year partnership with the Toronto Blue Jays , becoming a proud partner of Canada’s only Major League Baseball team ahead of the 2026 season.
Kicking off in 2026 and extending beyond, the collaboration will use adidas' global You Got This platform to connect with athletes, fans, and the people who support their journeys on and off the field.
content, experiences, and grassroots initiatives built around the You Got This message. Fans can expect co branded storytelling across the Blue Jays social channels, spotlighting behind the scenes prep, dugout moments and celebrations that highlight team spirit and mental resilience.
As part of the deal, adidas will also become the official apparel partner of the Canadian Futures Showcase presented by Rogers , the premier national event where top high school baseball players show their skills in front of college and MLB scouts.
That week long showcase includes nationwide tryouts, a full tournament, Scout Day, and a final exhibition featuring a Home Run Derby and championship game.
The “You Got This” Platform Comes To The Ballpark At the heart of the partnership is adidas, You Got This , brand platform, which centers on the idea that every athlete needs someone who believes in them…
