Ami Paris made its most significant retail statement yet in Asia , celebrating the opening of its new Hannam boutique in Seoul with an exclusive evening event on April 9, 2026 .
The night brought together the brand's Global Brand Ambassador and a roster of special guests for an intimate gathering at what is now Ami Paris 's largest flagship store in the world.
making it the brand's largest flagship globally. Ami Paris said the opening signals a meaningful evolution for the brand's retail experience, introducing a Parisian wardrobe and gathering place rooted in the timeless principles of Korean Hanok architecture.
The store embraces Seoul 's cool contemporary soul, connecting with a culturally rich neighborhood and a style attentive crowd who value effortless elegance, art, and discovery. A Space Designed as a Home The design journey begins before visitors even enter the main floor.
Guests are led through an underground passage that opens into the Ami Garden, a curated oasis of local rowan and maple trees, before ascending to the main entrance.
The interior draws on traditional Korean Hanok architecture, combining dark oak, granite, and Maljat stone with Ami Paris 's signature beige limewash, gold, and mirror finishes…
