Balenciaga is using the story of Jina , its Visual Merchandising Manager in Korea , to illustrate how mobility, mentorship, and cross functional development can shape a long term career inside the Paris based house.
Shared via the brand’s corporate channels as part of a “Focused on Career and Leadership” spotlight, the story highlights Balenciaga’s stated commitment to helping employees “reach their full potential, challenge boundaries, and grow together”. From Sales Associate to Store Leader Jina joined
Balenciaga in 2018 as a Sales Associate at the Avenue Montaigne boutique in Paris , one of the brand’s most emblematic locations and a key touchpoint for international clients.
In that role, she built a foundation in clienteling, product expertise, and the house’s creative codes, gaining daily exposure to high expectation clients and the fast pace of a flagship store.
After three years in France , she returned to Korea and was promoted to Associate Store Manager , expanding her remit from one to one selling to team leadership, sales performance, and retail operations in a very different market context.
The move reflects the kind of internal mobility Balenciaga is increasingly leaning on in Asia , where it continues to expand its retail footprint and leadership bench…
