Canada Goose released a preview of the campaign for its premier Footwear Collection , featuring stories from Romeo Beckham; Indigenous Artist & Activist, Sarain Fox; and Indigenous Leader & Former NHL Player, Jordin Tootoo. The campaign is a testament to the brand staying true to sharing real stories about real people.
Snow Mantra Boots Journey Boots The campaign celebrates what makes each of these personalities a Force of Nature through the brand's Live in the Open promise. Live in the Open invites
people to express themselves freely without judgement. Within that lies a Force of Nature , a calling to get out there, explore and define their path forward. Canada Goose inspires and enables this exploration – from head to toe.
Sarain Fox "The launch of Canada Goose Footwear is one of the most significant milestones in our more than six-decade history. We are bringing a completely new perspective to the category, balancing performance and luxury – which is the ultimate expression of our lifestyle brand," said Dani Reiss, President & CEO, Canada Goose.
"A Force of Nature is strong, dynamic and confident; all characteristics that Canada Goose enables." Jordin Tootoo Shot in Squamish and Whistler in British Columbia, the campaign profiles Beckham, Fox and Tootoo.
Their stories are told in settings that complement their personal journeys, with the environment and weather driving their Force of Nature narrative forward. Beckham ascends a mountain, conquering obstacles on his way to the top. Fox finds solace and protection from nature as she explores the forest through snow and wind…
