Today, the global lifestyle brand Away announced an annual designer collaboration series, a first-of-its-kind collaboration program for the brand.
For the inaugural class, Away partnered with emerging fashion designers Sandy Liang, Tia Adeola, and Ji Won Choi, who have each been tasked with reimagining three of Away's core silhouettes for exclusive, limited edition capsule collections.
with Liang, Adeola, and Choi, launching Thursday, October 14, marks the first cohort of Away's designer collaboration program, an initiative that will continue as a multi-year series.
Each year's program will bring together compelling groups of artists with diverse backgrounds, perspectives, and aesthetics to offer their unique takes on Away's best-selling travel products.
"Away's designer collaboration series is an exciting new chapter for our brand which I'm thrilled to introduce to our global community of travelers, as well as to the dedicated fans of Sandy, Tia, and Ji.
It has been an honor to see how these three astonishingly talented designers infused their personal ethos of style into Away's streamlined design sensibility," said Away CEO and co-founder, Jen Rubio. "The resulting collections are distinct, vivid, and evocative takes on classic Away products…
