Afterpay Released its Holiday Consumer Shopping Trends for the 2021

Afterpay, the leader in "Buy Now, Pay Later" payments, today released its holiday consumer shopping trends for the 2021 season. 1 The company's sales data showed

Afterpay, the leader in "Buy Now, Pay Later" payments, today released its holiday consumer shopping trends for the 2021 season. 1 The company's sales data showed in-store shopping growth of 384% year-on-year, with Black Friday resulting in a 442% increase for in-store shopping on that day alone.

2 This strong growth reflects young shoppers' growing preference to spend responsibly and pay over time to kickstart the new year. With 100,000 global merchant partners 3 , more consumers used Afterpay to conquer their

holiday shopping list - using their own money to pay over time. This led to a 41% increase in shopping referral traffic to merchants during the holiday shopping period.

Customers have also shifted to a mobile-first mindset, with 92% of Afterpay referrals generated from the app .¹ Additional US shopping trends this season included: ¹ Partywear made a festive comeback .

In preparation for another possible lockdown, velvet and sequin clothes were party-goers' wardrobes of choice - increasing by 188% and 146% year-over-year, respectively. Twas the season for furry friends .

Pet parents actively looked to Afterpay in search of supplies and products to spoil their furry companions with quarterly sales up 376%. The return of the department store . Consumers doubled down on department store shopping through the holiday season - up 256% year-on-year. Overcoming supply chain woes with a gift card…

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