A new class action against Quince puts the spotlight on how “luxury for less” brands use reference prices, savings claims, and comparison marketing to drive fashion and home purchases online.
What the Quince lawsuit claims Alexandra Mandel has filed a proposed nationwide class action against Last Brand Inc., which does business as Quince , in California federal court . The case, Mandel, et al. v. Last Brand Inc., Case No. 3:25-cv-09780 , was lodged in the U.S. District Court for the Northern District of
California and seeks to represent shoppers across the United States who bought Quince items promoted as discounted within the past four years. The complaint alleges that Quince falsely advertises its products as luxury-quality goods sold at “radically low” prices, creating a powerful value narrative that drives conversions.
According to the filing, Mandel purchased “a variety of items” from Quince during those four years , allegedly relying on the brand’s discount and comparison claims when deciding to buy.
She now argues that she, and other consumers, were misled into thinking they were securing genuine luxury-level products at steep savings when, in her view, there was no real bargain. How Quince’s pricing is described The lawsuit focuses on how Quince uses strikethrough and comparison pricing to frame its value story.
On product pages, Quince allegedly shows a higher “traditional retail” price with a strikethrough, alongside messages such as “ You save X%, ” suggesting shoppers are getting a significant markdown…
