ASOS, a leading online fashion retailer, has been at the forefront of incorporating artificial intelligence (AI) and augmented reality to enhance the shopping experience for its customers.
According to a report by PricewaterhouseCoopers (PWC), AI has the potential to contribute a staggering $15.7 trillion to the worldwide economy annually by 2030. This massive figure surpasses the current combined output of China and India, making AI the most significant commercial opportunity in today's rapidly evolving economy.
The retailers commitment to innovation and embracing new technologies has paid off, as the company experienced a significant increase in profits from the end of 2020 to the start of 2021.
These AI-driven features aim to provide personalized size recommendations and style suggestions, making it easier for shoppers to find the perfect fit and desired fashion items in record time. Their profits tripled during this period, showcasing the potential benefits of integrating AR and AI technology.
Here are a few AI & AR technologies to highlight used by ASOS: Virtual Photoshoots: One innovative approach they adopted was the use of virtual photoshoots, where six real-life models had digital replicas of the brand's clothing mapped onto their bodies.
This provided shoppers with realistic and engaging garment images, simulating an in-person shopping experience. This cutting-edge technology was developed in collaboration with Israeli AR and AI company Zeekit , and it allowed ASOS to continue providing new product releases each week…
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