Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Lilly Pulitzer Launches 65th Anniversary Coffee-Table Book
NewsRetail

Lilly Pulitzer Launches 65th Anniversary Coffee-Table Book

Lilly Pulitzer, the originator of American resort wear is set to unveil their latest Assouline coffee-table book with a special 65th Anniversary Edition. Nearly 300 pages, the book captures the essence of Lilly Pulitzer with vivid illustrations, never-seen-before photographs, and nostalgic memories from the…

10 Tips for Aspiring DTC Beauty Brand Owners in 2025
BeautyEducation

10 Tips for Aspiring DTC Beauty Brand Owners in 2025

Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be a thrilling journey filled with opportunities and challenges. With the right strategies and a little savvy, you can set your brand apart and achieve incredible…

6 Reasons Why Beauty Brands Should Partner With a Retailer
BeautyEducation

6 Reasons Why Beauty Brands Should Partner With a Retailer

For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact. Supported by recent insights, examples, and statistics, here are six compelling reasons why beauty brands should consider such collaborations. Rank Benefit Description 1 Market Reach…

10 B2C Blogging Ideas to Promote Your Store
MarketingNews

10 B2C Blogging Ideas to Promote Your Store

Writing a compelling blog for your boutique, brand, or retail business is essential for connecting with your audience, driving traffic, and increasing sales. But coming up with fresh and engaging content can be a challenge. To help you get started,…

5 Reasons Every B2C Brand Needs a Blog on Their Website
MarketingNews

Top 5 Reasons Every B2C Brand Needs a Blog

For B2C brands, a well-maintained blog is one of the most effective tools for making connections with new audiences and staying relevant to current customers. In 2024, a blog will be one of the most powerful platforms for sharing long-form,…

EducationStrategy

The 4 Worst Types of B2C Blog Posts

Creating an engaging, informative, and value-driven blog for your B2C audience is crucial for retailers and brands looking to enhance their online presence and connect with customers. However, it’s an art many businesses struggle to master. While some blogs flourish,…

Is House of CB a designer brand
FAQStrategy

Is House of CB a designer brand?

House of CB is a designer brand that has gained notable recognition in the fashion industry since it was founded by Conna Walker in 2010. Initially launched as a reselling venture on eBay, the brand quickly evolved into a globally…

Top 17 Prada Handbags Under $1500 To Shop Now
BusinessNews

Top 17 Prada Handbags Under $1500 To Shop Now

As a retail expert, there’s one thing I’ve learned: finding the right designer bag can be like striking gold. Today, I’m excited to share my top 17 Prada handbags under $1500, which are fantastic investments. Whether you’re shopping at Bergdorf…