Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

What is Consignment
GlossaryLuxury

What is Consignment: Business Model Explained

Consignment selling is a business model that allows individuals or businesses to lend out their items to a shop that contracts to sell them at an agreed price and split the proceeds in accordance with an agreed formula. In this…

Off-Price Meaning
BusinessGlossary

What is Off-Price Retail?

Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity to buy high-quality merchandise at lower prices compared to regular retail stores. In this comprehensive guide, we’ll explore the benefits of off-price retailing, the different…

What does Backorder mean in retail?
GlossaryMerchandising

What does Backorder mean in retail?

Backorders are a common occurrence in retail. They happen when an item that a customer orders is not currently in stock and has a delayed delivery date. Backorders can be both a boon and a bane for retailers. On one…

COGS: Cost of Goods Sold for Retailers
GlossaryMerchandising

COGS: Cost of Goods Sold for Retailers

Retailers need to track the cost of goods sold (COGS) to ensure they are profitable and reporting expenses to the IRS correctly. Considering that 60% of small business owners feel they don’t have enough knowledge about accounting and finance, it’s…

Fashion Seasons: The Calendar Dates Explained
FashionGlossary

Fashion Seasons: The Calendar Dates Explained

Fashion is always changing, and keeping up with the latest trends can be a challenge. One way to stay on top of what’s in style is to understand fashion seasons. In this guide, we’ll explore what fashion seasons are, how…

What Is Retail Shrinkage?
GlossaryMerchandising

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives at your facility and when it’s sold or used. This issue can be easily overlooked because it tends to occur in small increments over time.…

What is Dead Stock
GlossaryMerchandising

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up valuable warehouse space and affects the company’s bottom line. However, dead stock needn’t be a death sentence for retailers. If you can implement effective strategies,…

What is Direct-to-Consumer?
DTCGlossary

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell their products directly to their customers instead of selling them through retailers and wholesalers. Nearly 60% of online shoppers say they will go out of…

What Is Brand Equity?
GlossaryMarketing

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of any business. Creating a brand that resonates with customers and stands out from the crowd can help a company differentiate itself from its competitors and…