Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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  • Luxury
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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail

How AI Is Being Used To Combat fakes In Luxury Market

The luxury goods industry faces a persistent challenge in combating counterfeit products and brands are AI to identify and shut down fraudulent online retailers, authenticate products, and enhance customer experiences. Counterfeiters have become increasingly sophisticated in their methods, making it…

Retail

Barbie Selfie AI Generator Goes Viral

The marketing strategy for the highly anticipated “Barbie” movie, set to hit theaters in July, has taken the internet by storm with its creative and engaging promotional posters. These colorful and ironic posters have gone viral on social media, drawing…

Luxury

Hermès surpasses $200 billion valuation

The renowned French luxury apparel house, Hermès has achieved a significant milestone by surpassing a market valuation of 200 billion euros ($218 billion USD). This impressive feat was primarily driven by soaring luxury sales, reflecting a strong demand for high-end…

Fashion

Banana Republic expands home category as part of rebrand

Banana Republic, a once-iconic fashion retailer, has experienced a decline in quality and sales over the years. The brand’s downfall can be attributed to several factors, including increased competition from fast-fashion retailers, changes in consumer preferences, and an inability to…

Fashion

Why did Aritzia get popular?

Aritzia, a Canadian fashion retailer founded by Brian Hill in 1984, has become a popular destination for on-trend and affordable clothing. The company prides itself on offering “everyday luxury,” this unique category appeals to a wide range of consumers who…

Retail

Poshmark Introduces Livestream Shopping for sellers

Poshmark, a leading fashion resale marketplace, has recently introduced Posh Shows, a new approach to live shopping for its fashion resale community. Available in the U.S. and Canada, Posh Shows enables users to leverage the power of live video to…