BEAUTY PIE has opened a new permanent “clubhouse” shop in a shop at Liberty London , and to celebrate it has turned the store’s central Atrium into a limited time “No Coffee, Just Cream” bar where visitors can pick up free “cream shots” until 31 May .
The activation plays with coffee culture visuals but swaps espresso for samples of the brand’s bestselling face and body creams, served in tiny takeaway style cups. What “No Coffee, Just Cream” actually is According to Liberty and Beauty Pie, the Atrium
takeover is set up like a minimalist coffee counter in the middle of the store. Instead of ordering a drink, shoppers are invited to: Choose from a selection of most iconic, bestselling face and body creams from Beauty Pie.
Have a sample dispensed into an “espresso cup” , which is really a small reusable sample pot branded like a takeaway cup. Take the “shot of cream” away to try at home, turning a quick stop in the Beauty Hall into a small ritual and discovery moment.
Liberty describes it as: samples of some of Beauty Pie’s “most iconic, bestselling face and body creams” being dispensed into “takeaway cups aka sample pots for Liberty shoppers to enjoy.” Dates, location and how to visit Location: Liberty London Atrium, within the Beauty Hall at the Great Marlborough Street / Regent Street store.
Dates: The No Coffee, Just Cream takeover runs until 31 May . Permanent presence: Alongside the pop up bar, Beauty Pie’s new permanent counter / clubhouse shop in a shop is now installed on Liberty’s beauty floor and will remain after the takeover ends…
