Death Wish Coffee’s Premium Canned Lattes Hit Retail Nationwide

Death Wish Coffee has expanded its product portfolio with the launch of Premium Ready-to-Drink Canned Lattes , marking its entry into the booming $473 billion global

Death Wish Coffee has expanded its product portfolio with the launch of Premium Ready-to-Drink Canned Lattes , marking its entry into the booming $473 billion global coffee market .

The new line—featuring Vanilla, Mocha, and Original flavors—targets health-conscious Gen Z and Millennial consumers seeking clean, convenient caffeine options.

87% compared to competitors. Ready-to-Drink Coffee Surges Amid Shifting Trends The ready-to-drink (RTD) coffee sector has grown rapidly, fueled by younger demographics prioritizing portability and ingredient transparency.

Canned coffee now accounts for 40% of Gen Z/Millennial consumption, with the global market projected to reach $96.45 billion for at-home and $376.70 billion for out-of-home sales in 2025.

However, many RTD options remain high in sugar and artificial additives—a gap Death Wish aims to fill with its Fair Trade Certified™, organic cold brew-based lattes. Key Market Drivers : Health-Conscious Demand : 60% of younger consumers prioritize low-sugar, clean-label beverages.

Sustainability Focus : 78% of buyers under 35 prefer ethically sourced products. Cost Pressures : Rising arabica prices ($3.50/lb) push roasters toward blends and RTD margins…

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