British fashion and lifestyle brand FatFace has taken a significant step in its international journey by launching on Zalando . This marks FatFace’s first foray into the German market, strengthening the brand’s presence in Europe and expanding its reach to new customers seeking quality, style, and curated collections.
FatFace Lands in Germany Starting now, fashion lovers in Germany can shop FatFace’s signature womenswear and menswear lines, as well as its premium womenswear collection, Copper & Black . The move
broadens access to the brand’s growing portfolio, with accessories and footwear set to be introduced in the coming months as FatFace’s partnership with Zalando deepens. For many German shoppers, this means direct access to Fat Face's unique blend of laid-back British style and elevated essentials for the first time.
Accelerating International Growth The launch in Germany is only the latest chapter in FatFace’s international expansion story. The brand has enjoyed a strong start to 2025 , reporting a 6.6% rise in full-price sales and a striking 86% jump in sales through the NEXT Label compared to the previous year’s first half.
According to Alexandra Dalwood, Head of Partners at FatFace , the brand’s recent acquisition and partnership with retail giant NEXT have been instrumental. She shared , "Joining the NEXT family has given us the platform to drive growth and expand into new international markets.
Our launch on Zalando marks an important step in building our global brand awareness, and we’re really pleased to be able to bring FatFace to a new audience on this platform in Germany. " Multichannel Strategy and NEXT Synergy FatFace has navigated a strategic transformation over the…
