Forever 21 has plans to open 14 new stores across the US, starting with a new location at the Gran Plaza Outlets in Calexico, which opened this past August. The Calexico, CA store is the first in a series of Forever 21 openings across America scheduled through June 2023.
“We’re seeing even more consumers returning to the in-store shopping experience,” says Forever 21 CEO, Winnie Park. “While our online business remains strong and a key component of our growth strategy, we love interacting with our consumers
in-store.
We’re excited to open 14 new locations and bring Forever 21’s LA style and attitude to our consumers.” “Consumers are once again enjoying the benefits of shopping in-store and are purchasing for a range of activities such as expanded social events or a wardrobe refresh as they return to the office,” says Jacob Hawkins, Forever 21 Chief Marketing, Digital and Omni Officer.
“We’re also seeing even more customers choosing the buy online, pick up in-store option, and these 14 new stores reflect our commitment to ensuring we have the local inventory to meet demand for this increasingly popular omni shopping model.” At each new location, Forever 21 will celebrate with grand opening events and special promotions, including gift card giveaways, gifts with purchase and food and beverages to welcome the community.
New stores will also be decorated with a variety of fun photo op moments to help guests share the festivities and their in-store experience…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
