Gymshark , the disruptive UK-based activewear brand founded by Ben Francis , is turning up the heat in North America with its most ambitious brick-and-mortar campaign to date: the debut of two permanent stores in New York —one at Roosevelt Field Mall, Long Island (opened in October ), and a four-story flagship planned to open on Bond Street in Manhattan .
These locations, together with a major new wholesale partnership with Dick’s Sporting Goods , mark a sharp evolution from Gymshark’s online roots to a truly
omnichannel, physical retail powerhouse in the US . Retail That Builds Community After testing the market with several high-profile New York City pop-ups. Gymshark has chosen New York as the launchpad for its US store strategy.
The Roosevelt Field location—a 4,000 -square-foot concept store—opened in October and, according to Hannah Mercer , Gymshark’s GM of Wholesale, Retail & Franchise, acts as the blueprint for all future stores in the US.
This debut is quickly followed by the Manhattan flagship on Bond Street, opening later this year , which will span four floors. It’s purpose-built as more than a shop. The flagship will house a full retail offering alongside community hangouts, live events, and workout studios.
The space aims to serve New York’s fitness community and the brand’s strong global Gymshark Family, providing a proper home for Gymshark in the US and an events-first HQ for our American audience. Why Stores—and Why Now?…
