The global icons of kawaii, Hello Kitty and Friends , are back in the creative digital world of Toca Boca World , igniting a new wave of togetherness, customization, and self-expression.
This expanded collaboration brings not just Hello Kitty and Kuromi but also newcomers Cinnamoroll, Pompompurin, and Keroppi into the award-winning game. With millions of monthly active users, Toca Boca and Sanrio together are setting the bar for licensed digital play, community engagement, and the power of friendship . Why This
Collaboration Matters “Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness, and self-expression...” shared Mathilda Engman, Head of Creative & Brand at Toca Boca . This collaboration stands out because of the shared community of fans and players.
We saw amazing organic engagement and user-generated content from the community during the first collaboration, reflecting a genuine emotional connection. That kind of authentic fan response provides a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant.
The pairing is more than smart business. It’s a joyful affirmation of what makes digital play meaningful for kids, pre-teens, and even nostalgic adults—customization, self-expression, and community.
Toca Boca World is a digital playground where millions of global users—the majority children—craft, share, and celebrate stories at their own pace…
