Hermès is using the renovated duplex at ICONSIAM in Bangkok as both a design statement and a strategic bet on Thailand’s fast-rising luxury spend, with a concept that leans heavily into riverfront views, local craft, and a full-line merchandising mix across all 16 métiers .
The house positions the store as a luminous “journey of discovery,” guiding clients from leather and equestrian icons to beauty, ready-to-wear, and home, in a space that looks directly onto the Chao Phraya River . Store concept and layout The
renovated Hermès ICONSIAM store reopened on November 27, 2025 , as an expanded, double-height duplex wrapped in a full glass façade.
Originally inaugurated in 2018 , it remains one of three Hermès locations in Bangkok , alongside Siam Paragon and Central Embassy , but now operates as the city’s riverfront flagship. The store sits at ICONLUXE in ICONSIAM , with its main entrance on the upper level and a second entrance at ground level connected to the luxury district.
Opening hours run from 10 am to 8 pm , seven days a week, signposting the brand’s intention to serve both local clientele and tourists moving through the riverside mixed-use development. Design details and materials The interior and façade were conceived by Paris architecture agency RDAI , which designs Hermès boutiques globally.
The pink marble ex‑libris at the main entrance leads into terracotta‑flecked terrazzo flooring , while a sweeping terrazzo staircase connects the upper level to the ground floor. Locally hand‑woven rattan appears as a curved structural column that visually separates the men’s universe on one side from women’s ready‑to‑wear and shoes on the other, echoing traditional Thai craftsmanship…
